Brand & Marketing Leadership
Brand & Marketing
I build brands that work for themselves — engines that attract, convert, and grow without constant chasing. With over a decade leading marketing across SaaS and global retail, I’ve scaled functions from the ground up and repositioned brands to own their category.
At Olive, I amplified strategy by partnering with PR and marketing agencies to deliver integrated 360° campaigns — combining thought leadership, content, SEO, and storytelling to scale traffic from zero to 4,000+ monthly visitors in the first year. At Rallyware/Myagi, I introduced AI-driven acquisition channels like ChatGPT, Perplexity, and chatbot demand capture to keep demand generation ahead of buyer behavior.
My approach blends creative brand vision and data-driven execution:
Building content engines that shape industry narratives.
Leading global retail campaigns (180+ stores at Lush, 80 stores at Saje).
Partnering cross-functionally to align marketing with growth priorities.
Leveraging technology, automation, and AI to future-proof acquisition.
For me, marketing isn’t just about campaigns. It’s about creating trust, building authority, and aligning every channel — brand, digital, events, partnerships — to deliver measurable growth.
